Product.01







 

BIOGRAPHY

Product.01 is the colliding forces of vocalist Rochelle Vincente Von K and electro-guru Marc Adamo. If New-Wave had a heart and electro had a brain then you’d be close to the sound of Product.01. From the wonky-pop appeal of ‘Heart Ov Glass’ to the sleazy grind of ‘Boys Club’, the band have mastered the black art of mixing vocals and dance music with style.

Before they’d even managed to release their first single they were snapped up for a pair of remixes. One for Adam Freeland’s hit single ‘We Want Your Soul’ and the second for International Pony’s track ‘Leaving Home’. They followed this up with their debut, the Zero-One EP, which featured their phenomenal remake of ‘Heart Ov Glass’. The EP earned hit reviews in music mags and has reached international cult status. More remix work followed for Dave Clarke/Chicks On Speed, Si Begg, Princess Superstar/Larry Tee, Jean Paul Bondy, Caucasian Boy, Husky Rescue, Lexi (Superstonic), Ursula 1000, Dr.Luke, Minticco, TV HeartAttack, Katie Melua and plenty of great live shows including touring with Freeland, and playing alongside Tiga, Fatboy Slim, Dubfire, Eric Morillo, Cursor Miner, Bobby Gillespie (Primal Scream), Mark Moore , Spektrum, Gregor Tresor, General Midi, Larry Tee, Princess Superstar, Arthur Baker, Chris Coco, Monosurround, Lee Coombs, Friendly, Jo Jo De Freq, Caged Baby, John Acquaviva, Moonbootica, Kid Alex, Play Paul, Scratch Massive, Lee Coombs, Monika Kruse, Einmusik, Si Begg, Andy Barlow (Lamb), Jordan Dare, Beardyman, Simian Mobile Disco, DJ Mehdi !! …as well as performances for Radio One, XFM and Tate Britain.

Their follow up – Cloned EP won international favor with Radio and Club DJ support and sensational reviews, and was first played by the legendary John Peel on Radio One.
Around this time Compost Records licensed Heart Ov Glass for release worldwide, issuing a pair of EP’s and some hot new remixes by Justus Koehncke, Lopazz and Tommie Sunshine.

Product.01 teamed up with motion graphics artist Amoeba for the sensational Heart Ov Glass video. The unique visual style got heads turning and people talking world-wide, with international exposure including MTV broadcasts. This marked the start of the new Product.01 audio-visual live show, which combines blasts of Amoeba’s critically acclaimed visuals perfectly synchronized to Product.01′s sexy electro-grooves. More new material came in the shape of The Loud EP, released on Bow Wow Records, the title track ‘I like It Loud’ was instantly snatched up by Phil K for the new Y4K album on Distinctive Records, and continues to destroy dance floors as part of the Product.01 live set.

Then came two new EP’s of dance-floor electro. First up, the collaboration sessions with Laz Superstonic (of Lexi), with the rockin new track Access and remixes, out on Superstonic Records. Keeping things burning along, Product.01 hit back with the ‘Hot EP’, featuring three mixes of ‘Hot Trap’ that stormed Radio One & worldwide radio & clubs, as well as hit reviews. The music video for ‘Hot Trap’ landed on MTV and was a Top 10 hit on the MTV Dancefloor Chart in the UK & Europe for over a month; as well as receiving high rotation on MTV Dance, MTV Europe, Flaunt Chart Show, Kick TV, and others. It was Pick Of The Week on Zane Lowe’s (Radio One) ‘Revolution’ & video of the month on Ministry Of Sound TV. It was featured in a show of director Amoeba’s work (along with the ‘Heart Ov Glass’ video) at the Lumen Eclipse Arts Gallery in Harvard Square, Cambridge MA, alongside works by artists such as Yoko Ono, Michel Gondry, Antony and the Johnsons, and MK12. It was inevitable that a Debut Album from Product.01 would drop ! Bullet Ride ! Collecting together the finest moments from their EP releases alongside many new tracks, the album defines the Product.01 sound. Hot, sexy electro injected with retro analogue dirt.

Following along, Product.01 released ‘Fix Me EP’ another 5 Star heart breaker, spreading far & wide thru club & radio airwaves…

2008 has become the year of collaborations, starting with their remix for Princess Superstar/Larry Tee’s ‘Licky’ which became a huge a huge chart hit. The next electro-slam happened when Rochelle lent her sultry vocals to Alter Ego for their ‘Gary / Boys Club’ crossover, with Tiga providing the remix. She followed this up with a guest vocal on the tech-funk groves of Wasabi’s ‘Dirty Disco Lovr’. All the while Marc Adamo was at the controls, engineering the vocal productions, and creating the awesome underground workout of ‘Ready2Rage’. Bass set to heavey, loaded with edits and effects on stun. This was released as part of the Rage EP on his own Local Zeros label.

This was followed up early 2009 by the ‘Sublow Spasm’ EP also on Local Zeros. Where Rage was on fire, Spasm is cool as ice. Chilled, downtempo where erotic bass frequencies collide with freaked out glitch effects while Rochelle’s sensual vocals float in and out of the mix. 2009 also see’s the start of Marc’s studio workouts with former Coburn main-man; Tim Healey. The dynamic duo kicked things off with the new-rave anthem ‘Ghetto Blaster’, which was snapped up by DJ Dan’s Instereo label [with remixes by Calvatron and Hatiras]. They quickly followed this up with another bass heavy fidget workout remix of the classic Xpress2 cut ‘London Xpress’ on Skint. Not content with this, they also found time to squeeze out a full collection of samples in this style for premier sample label – Loopmasters. This brings us up to date with the latest remix for US westcoast’s underground legend ‘Bassnectar’ – look out for Art Of Revolution – Product.01 remix now.

Also recorded in 2008, but released in 2009 are two more collabs to round up the bunch. The first with the trance super-group ‘Kromeangels’ featuring the combined talents of Dino Psaras, Shanti and Dado. The track ‘Overdone’, not only features Rochelle’s vocals, but also Marc Adamo’s unmistakable electro-synth pyrotechnics. Look out for that on the debut Kromeangels album ‘Modern Day Classics’. The second collab couldn’t be more different musically, as Product.01 head over to Ursula 1000′s Brooklyn studio for the rather saucy ‘i.C.O.M.E’, a slice from Ursula 1000′s excellent ‘Mystics’ album on ESL Recordings.

As well as showcasing his skills through the varied body of remixes, Marc Adamo is also notorious for his Bullet Holes alter ego. Exercising the extreme side of electro-breaks through his Local Zeros label, he’s picked up numerous fans along the way. Vicious Exit (from Bullet Holes Vol.1) is on the award winning Fabric Live mix from Tayo. He’s also pretty handy with the words, he has a book out called ‘Secrets of House Music Production’ that runs down all the essential tricks and techniques for producing house, minimal and electro, brought to you by Sample Magic, and is a regular writer for UK’s Future Music and DJ Mag.

Rochelle has collaborated with a number of other artists & producers which to date; including Laz from Superstonic, Jean Paul Bondy for his album ‘Path Of Most Resistors’ out on Compost Records, Mogi with a pair of tracks ‘Nation In A Funk’ & ‘Rollsnoize’ out on BluFin Records, Italy’s Presslaboys with tracks ‘Fix Me’ & ‘Cold’, featuring on their album ‘Electric Generation’, Dino Psaras with ‘Face It’, Kromeangels with ‘Overdone’, Ursula 1000 with ‘iCome’, & ‘Alter Ego’ for ‘Why Not’ LP’s feature track ‘Gary’, which has turned into ‘Gary – Boys Club’ also featuring on their ‘What’s Next?!’ Remix LP on Klang Elektronik, as well as a CD Single alongside the Tiga remix. Rochelle is currently in the studio with Stephen Hague.

She also encourages you to indulge your chocolate taste buds and has designed some superdooperfoodrawchocolatebarz; her first collab was with best selling author Kate Magic Wood with the ‘Bullet Ride Power Bar’, it was a popular choice at Wholefoods amongst other health food stores, and now she has her own raw chocolate company Lover Raw Chocolate, chocolatier to the stars, her clients include The Academy Awards, Costume Designers Guild Awards, NYC Fashion Week, and HBO’s Real Time with Bill Maher.

 

FURTHER

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